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Macrae, Chris.

World class brands Chris Macrae. - Wokingham, England Reading, Mass. Addison-Wesley c1991. - xii, 196 p. ill.

"54407"--Spine.

Includes bibliographical references (p. 187-188) and indexes.

ISBN: 0201544075 34.00 (U.S. : est.)

LCCN: 91009557

Subjects--Topical Terms:
Brand name products
Sales promotion
Marketing

LC Class. No.: HD69.B7 / M33 1991

Dewey Class. No.: 658.8/27