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Integrating corporate communications

Horton, James L.

Integrating corporate communications the cost-effective use of message and medium James L. Horton. - Westport, Conn. Quorum Books 1995. - xiv, 324 p. ill.

Includes bibliographical references and index.

ISBN: 0899308953 (alk. paper)

LCCN: 95003778

Subjects--Topical Terms:
Communication in management--Cost effectiveness.
Corporations.--Communication systems.
Communication in organizations

LC Class. No.: HD30.3 / .H67 1995

Dewey Class. No.: 658.4/5

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