APA

Cespedes F. V., . (1995). Concurrent marketing: integrating product, sales, and service. Boston: Harvard Business School Press.

Chicago

Cespedes Frank V, . 1995. Concurrent marketing: integrating product, sales, and service. Boston: Harvard Business School Press.

Harvard

Cespedes F. V., . (1995). Concurrent marketing: integrating product, sales, and service. Boston: Harvard Business School Press.

MLA

Cespedes Frank V, . Concurrent marketing: integrating product, sales, and service. Boston: Harvard Business School Press. 1995.