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Marketing strategies for the mature market

Moschis, George P.

Marketing strategies for the mature market Geroge P. Moschis. - Westport, Conn. Quorum Books 1994. - xiv, 198 p. 24 cm.

Includes bibliographical references (p. [189]-194) and index.

ISBN: 0899308872 (alk. paper)

LCCN: 94008542

Subjects--Topical Terms:
Marketing--Management.
Aged as consumers
New products--Marketing.
Market segmentation

LC Class. No.: HF5415.13 / .M677 1994

Dewey Class. No.: 658.8/02

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