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Essentials of advertising strategy

Schultz, Don E.

Essentials of advertising strategy Don E. Schultz, Stanley I. Tannenbaum. - 2nd ed. - Lincolnwood, Ill. NTC Business Books c1988. - vi, 98 p. ill. 26 cm.

911130

ISBN: 0844230448

LCCN: 87082610

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5821 / .S419 1988

Dewey Class. No.: 659.1/11

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