APA

Parmerlee D., American Marketing Association, . (1994). Developing successful marketing strategies. Lincolnwood, Ill., USA: NTC Business Books.

Chicago

Parmerlee David, American Marketing Association, . 1994. Developing successful marketing strategies. Lincolnwood, Ill., USA: NTC Business Books.

Harvard

Parmerlee D., American Marketing Association, . (1994). Developing successful marketing strategies. Lincolnwood, Ill., USA: NTC Business Books.

MLA

Parmerlee David, American Marketing Association, . Developing successful marketing strategies. Lincolnwood, Ill., USA: NTC Business Books. 1994.