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Cravens, David W.

Strategic marketing David W. Cravens. - 4th ed. - Burr Ridge, Ill. Irwin c1994. - 1 v. (various pagings) ill. (some colors) 25 cm. - The Irwin series in marketing .

Includes bibliographical references and indexes.

ISBN: 0256122121

LCCN: 93015608

Subjects--Topical Terms:
Marketing--Decision making.
Marketing--Management--Case studies.
Marketing--Management.

LC Class. No.: HF5415.135 / .C72 1994

Dewey Class. No.: 658.8/02