Cases in European marketing management
Quelch, John A.
Cases in European marketing management John A. Quelch, Kamran Kashani, and Sandra Vandermerwe. - Burr Ridge, Ill. Irwin 1994. - xiii, 525 p. ill. 24 cm. - Irwin series in marketing .
Includes bibliographical references and index.
93041069
Marketing--Case studies.--Euroe
Marketing research--Case studies.--Europe
Marketing--Management.--Europe
Cases in European marketing management John A. Quelch, Kamran Kashani, and Sandra Vandermerwe. - Burr Ridge, Ill. Irwin 1994. - xiii, 525 p. ill. 24 cm. - Irwin series in marketing .
Includes bibliographical references and index.
93041069
Marketing--Case studies.--Euroe
Marketing research--Case studies.--Europe
Marketing--Management.--Europe