Marketing management
Peter, J. Paul.
Marketing management knowledge and skills : text, analysis, cases, plans J. Paul Peter, James H. Donnelly, Jr. - 4th ed. - Homewood, IL BPI/Irwin 1995. - xiii, 864 p. ill. - The Irwin series in marketing .
Includes indexes.
Includes bibliography references.
Marketing--Management.
Marketing--Management--Case studies.
Marketing management knowledge and skills : text, analysis, cases, plans J. Paul Peter, James H. Donnelly, Jr. - 4th ed. - Homewood, IL BPI/Irwin 1995. - xiii, 864 p. ill. - The Irwin series in marketing .
Includes indexes.
Includes bibliography references.
Marketing--Management.
Marketing--Management--Case studies.