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Cases in advertising and promotion management

Quelch, John A.

Cases in advertising and promotion management John A. Quelch, Paul W. Farris. - 4th ed. - Burr Ridge, Ill. Irwin c1994. - xiii, 746 p. ill. 24 cm.

Includes bibliographical references and index.

ISBN: 0256122725

LCCN: 93005170

Subjects--Topical Terms:
Advertising--Case studies.
Sales promotion--Case studies.

LC Class. No.: HF5823. / Q44 1994

Dewey Class. No.: 659.1

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