Introduction to advertising and promotion
Belch, George E.
Introduction to advertising and promotion an integrated marketing communications perspective Introduction to advertising & promotion George E. Belch, Michael A. Belch. - 3rd ed. - Chicago Irwin c1995. - xxii, 762 p. ill. (som col.), col. maps 29 cm. - The Irwin series in marketing .
Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.
Includes bibliographical references (p. 721-738) and indexes.
0256136963 0256136971 (international students ed.)
94022646
Advertising
Communication in marketing
Sales promotion
HF5823 / .B387 1995
659.1
Introduction to advertising and promotion an integrated marketing communications perspective Introduction to advertising & promotion George E. Belch, Michael A. Belch. - 3rd ed. - Chicago Irwin c1995. - xxii, 762 p. ill. (som col.), col. maps 29 cm. - The Irwin series in marketing .
Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.
Includes bibliographical references (p. 721-738) and indexes.
0256136963 0256136971 (international students ed.)
94022646
Advertising
Communication in marketing
Sales promotion
HF5823 / .B387 1995
659.1