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Marketing warfare

Ries, Al.

Marketing warfare Al Ries and Jack Trout. - New York McGraw-Hill c1986. - viii, 216 p., [2] leaves of plates ill. 21 cm.

Includes index.

ISBN: 007052730X

LCCN: 85014957

Subjects--Topical Terms:
Marketing
Competition

LC Class. No.: HF5415 / .R544 1986

Dewey Class. No.: 658.8 / R559m

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