APA

Bovée C. L., Houston M. J. & Thill J. V. (1995). Marketing. New York: McGraw-Hill.

Chicago

Bovée Courtland L, Houston Michael J and Thill John V. 1995. Marketing. New York: McGraw-Hill.

Harvard

Bovée C. L., Houston M. J. and Thill J. V. (1995). Marketing. New York: McGraw-Hill.

MLA

Bovée Courtland L, Houston Michael J and Thill John V. Marketing. New York: McGraw-Hill. 1995.