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Advertising excellence Courtland L. Bovée ... [et al.]. - New York McGraw-Hill c1995. - 1 v. (various pagings) ill. (some col.) 29 cm. - McGraw-Hill series in marketing .

Includes bibliographical references and indexes.

ISBN: 007006847X (alk. paper)

LCCN: 94012495

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5804 / .A38 1995

Dewey Class. No.: 659.1