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Introduction to advertising media

Surmanek, Jim.

Introduction to advertising media research, planning, and buying Jim Surmanek. - Lincolnwood, Ill., USA NTC Business Books c1993. - xvii, 357 p. ill. 24 cm.

Includes index.

ISBN: 0844235458 44.95

LCCN: 92009134

Subjects--Topical Terms:
Advertising media planning

LC Class. No.: HF5826.5 / .S85 1993

Dewey Class. No.: 659.1/11

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