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Marketing mistakes

Hartley, Robert F.

Marketing mistakes Robert F. Hartley. - 4th ed. - New York Wiley c1989. - vii, 278 p.

Includes bibliographical footnotes.

ISBN: 0471616656

LCCN: buc93000200

Subjects--Topical Terms:
Marketing--Case studies.--United States

LC Class. No.: HF5415.1 / .H37 1992

Dewey Class. No.: 658.8 / H332m4

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