Innovate!

Innovate! straight path to quality, customer delight, and competitive advantage Paul A. Schumann, Jr. ... [et al.]. - New York McGraw-Hill c1994. - xiv, 208 p. ill.

Includes bibliographical references and index.

0070557144 (recycled, acid-free paper) 24.95

94007531


Technological innovations--Economic aspects.
Consumer satisfaction
Competition
Marketing

HC79.T4 / I5455 1994

658.8
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