Persuasive advertising for entrepreneurs and small business owners

Granat, Jay P.

Persuasive advertising for entrepreneurs and small business owners how to create more effective sales messages Jay P. Granat. - New York Haworth Press c1994. - 194 p. ill. - Haworth marketing resources .

Includes bibliographical references (p. 189-190) and index.

156024366X (acid-free paper) 1560243678 (pbk. : acid-free paper)

92022807


Advertising--Psychological aspects.
Marketing
Small business
Persuasion (Psychology)

HF5822 / .G7 1994

659.1
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