Persuasive advertising for entrepreneurs and small business owners
Granat, Jay P.
Persuasive advertising for entrepreneurs and small business owners how to create more effective sales messages Jay P. Granat. - New York Haworth Press c1994. - 194 p. ill. - Haworth marketing resources .
Includes bibliographical references (p. 189-190) and index.
156024366X (acid-free paper) 1560243678 (pbk. : acid-free paper)
92022807
Advertising--Psychological aspects.
Marketing
Small business
Persuasion (Psychology)
HF5822 / .G7 1994
659.1
Persuasive advertising for entrepreneurs and small business owners how to create more effective sales messages Jay P. Granat. - New York Haworth Press c1994. - 194 p. ill. - Haworth marketing resources .
Includes bibliographical references (p. 189-190) and index.
156024366X (acid-free paper) 1560243678 (pbk. : acid-free paper)
92022807
Advertising--Psychological aspects.
Marketing
Small business
Persuasion (Psychology)
HF5822 / .G7 1994
659.1