Applications in Basic Marketing
Applications in Basic Marketing clippings from the popular business press.
- 1992-93 edition.
- Homewood, IL Irwin c1990-
- 232 p.
-
- 1992-1993
Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.
Includes bibliographical references.
"Clippings from the popular business press."
Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
sn 92028178
Marketing--Periodicals.
Marketing--Management--Periodicals.
HF5410 / .A67 1992
658.8/005
Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.
Includes bibliographical references.
"Clippings from the popular business press."
Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
sn 92028178
Marketing--Periodicals.
Marketing--Management--Periodicals.
HF5410 / .A67 1992
658.8/005