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Managing imitation strategies

Schnaars, Steven P.

Managing imitation strategies how later entrants seize markets from pioneers Steven P. Schnaars. - New York Toronto New York Free Press Maxwell Macmillan Canada Maxwell Macmillan International c1994. - iv, 294 p. 25 cm.

Includes bibliographical references (p. 257-279) and index.

ISBN: 0029281059 24.95

LCCN: 94015203

Subjects--Topical Terms:
Marketing
Entrepreneurship
Technological innovations--Economic aspects.

LC Class. No.: HF5415 / .S347 1994

Dewey Class. No.: 658.8

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