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The care and feeding of ideas

Backer, Bill.

The care and feeding of ideas Bill Backer. - New York Times Books c1993. - xii, 284 p. ill.

ISBN: 0812919696 23.00 (30.00 Can.)

LCCN: 92038389

Subjects--Personal Names:
Backer, Bill.--Career in advertising.

Subjects--Topical Terms:
Creative ability in business
Advertising--Case studies.

LC Class. No.: HD38 / .B185 1993

Dewey Class. No.: 658.4/063

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