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The complete book of product publicity

Barhydt, James D.

The complete book of product publicity James D. Barhydt. - New York, N.Y. AMACOM c1987. - xi, 308 p. ill.

Includes index.

ISBN: 0814456685

LCCN: 86047592

Subjects--Topical Terms:
Public relations
Marketing--Management.

LC Class. No.: HD59 / .B35 1987

Dewey Class. No.: 659.2

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