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Frontiers of advertising theory and research

Frontiers of advertising theory and research a symposium honoring C. H. Sandage. Edited by Hugh W. Sargent. - Palo Alto, Calif. Pacific Books [1972] - 191 p. port.

Includes bibliographical references.

ISBN: 0870151924

LCCN: 71088377 //r852

Subjects--Topical Terms:
Advertising--Addresses, essays, lectures.
Advertising--Study and teaching--Addresses, essays, lectures.
Advertising--Research--Addresses, essays, lectures.

LC Class. No.: HF5821 / .F74 1972

Dewey Class. No.: 659.1

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