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Advertising fundamentals

Burton, Philip Ward

Advertising fundamentals Philip Ward Burton, William Ryan. - 3d ed. - Columbus, Ohio Grid Pub. c1980. - 882 p. ill. - Grid series in advertising and journalism .

Includes bibliographical references and index.

ISBN: 0882441892 19.95

LCCN: 79012110 //r83

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5823 / .B8722 1979

Dewey Class. No.: 659.1

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