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Systematic approach to advertising creativity

Baker, Stephen

Systematic approach to advertising creativity written and designed by Stephen Baker. - New York McGraw-Hill c1979. - viii, 280 p. ill.

Includes index.

ISBN: 0070033528 19.95

LCCN: 78023814 //r83

Subjects--Topical Terms:
Advertising
Creative ability in business

LC Class. No.: HF5823 / .B254 1979

Dewey Class. No.: 659.1

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