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Effective television advertising

Stewart, David W.

Effective television advertising a study of 1000 commercials David W. Stewart, David H. Furse. - Lexington, Mass. Lexington Books c1986. - xii, 178 p.

Includes index.

Bibliography: p. [167]-171.

ISBN:

LCCN: 85045448

Subjects--Topical Terms:
Television advertising

LC Class. No.: HF6146.T42 / S845 1986

Dewey Class. No.: 659.14/3

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