APA

Poltrack D., . (1983). Television marketing: network, local, and cable. New York: McGraw-Hill.

Chicago

Poltrack David, . 1983. Television marketing: network, local, and cable. New York: McGraw-Hill.

Harvard

Poltrack D., . (1983). Television marketing: network, local, and cable. New York: McGraw-Hill.

MLA

Poltrack David, . Television marketing: network, local, and cable. New York: McGraw-Hill. 1983.