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Creative strategy in advertising

Jewler, A. Jerome.

Creative strategy in advertising what the copywriter should know about the creative side of the business A. Jerome Jewler. - Belmont, Calif. Wadsworth Pub. Co. c1981. - ix, 230 p. ill.

Includes index.

Bibliography: p. 223-224.

ISBN:

LCCN: 80014851 //r912

Subjects--Topical Terms:
Advertising copy.
Advertising layout and typography

LC Class. No.: HF5825 / .J46 1981

Dewey Class. No.: 659.13/2

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