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The effective use of advertising media

Davis, Martyn P.

The effective use of advertising media a practical handbook by Martyn P. Davis. - 2nd ed. - London Business Books 1985. - xvii, 272 p. ill.

Includes index.

ISBN: 0091507413 (pbk.)

LCCN: 85211335

Subjects--Topical Terms:
Advertising media planning

LC Class. No.: HF5826.5 / .D38 1985

Dewey Class. No.: 659.13

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