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Advertising media models

Rust, Roland T.

Advertising media models a practical guide Roland T. Rust. - Lexington, Mass. Lexington Books c1986. - x, 159 p. ill.

Includes bibliographies and index.

ISBN: 0669093750 (alk. paper)

LCCN: 84048438

Subjects--Topical Terms:
Advertising media planning--Mathematical models.

LC Class. No.: HF5826.5 / .R87 1986

Dewey Class. No.: 659.1/11

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