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Spending advertising money.

Broadbent, Simon.

Spending advertising money. - 4th ed. Simon Broadbent and Brian Jacobs. - London Business Books 1984. - 424 p. ill.

Includes bibliographical references and index.

ISBN: 0091559715 (pbk.) 0091559707 (hard)

LCCN: 84210502

Subjects--Topical Terms:
Advertising media planning
Advertising--Research.
Advertising--Costs.

LC Class. No.: HF5827 / .B76 1984

Dewey Class. No.: 659.1/068/1

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