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Managing cooperative advertising

Young, Robert F.

Managing cooperative advertising a strategic approach Robert F. Young, Stephen A. Greyser. - Lexington, Mass. LexingtonBooks c1983. - x, 171 p. ill.

Bibliography: p. 170-171.

ISBN: 0669063010

LCCN: 82048572

Subjects--Topical Terms:
Cooperative advertising.

LC Class. No.: HF5827.4 / .Y68 1983

Dewey Class. No.: 659.1

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