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How to make your advertising twice as effective at half the cost

Lewis, Herschell Gordon

How to make your advertising twice as effective at half the cost H. Gordon Lewis. - Chicago Nelson-Hall c1979. - xii, 207 p. ill.

Includes index.

ISBN: 0882295365 0882296949 (pbk.)

LCCN: 79013179

Subjects--Topical Terms:
Advertising
Advertising--Costs.

LC Class. No.: HF5823 / .L53 1979

Dewey Class. No.: 659.1

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