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Social communication in advertising

Leiss, William

Social communication in advertising persons, products, & images of well being William Leiss, Stephen Kline, Sut Jhally. - Toronto Methuen c1986. - 327 p. ill.

Includes index.

Bibliography: p. 313-319.

ISBN: 0458991708 15.95

LCCN: cn 85099955

Subjects--Topical Terms:
Advertising--Social aspects
Publicité--Aspect psychologique.
Publicité--Aspect social.
Advertising--Psychological aspects.

LC Class. No.: HF 5827 / .L43 1986

Dewey Class. No.: 659.1/042

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