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Retail advertising

Haight, William.

Retail advertising management and technique William Haight. - Morristown, N.J. General Learning Press c1976. - xiv, 530 p., [2] leaves of plates ill.

Includes index.

Bibliography: p. 516-521.

ISBN: 0382190467

LCCN: 75046173 //r84

Subjects--Topical Terms:
Advertising
Retail trade
Advertising--Management.

LC Class. No.: HF5823 / .H19 1976

Dewey Class. No.: 658/.91/6591314

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