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Crissy, William Joseph Eliot.

Effective selling a short course for professionals W.J.E. Crissy, Isabella C.M. Cunningham, and William H. Cunningham. - New York Wiley [1977] - 1 case (7 v.) ill. - Wiley professional development programs .

Title from case.

1. Closing confidently, professionally, and ethically. -- 2. The marketing concept and models of buyer behavior. -- 3. Approaches to the buying-selling process. -- 4. Communicating to sell. -- 5. Tactics for overcoming sales resistance. -- 6. Planning for successful selling. -- 7. Presenting features and benefits.

ISBN: 0471019240

LCCN: 76045818

Subjects--Topical Terms:
Selling

LC Class. No.: HF5438.25 / .C74 1977

Dewey Class. No.: 658.85