The Role of affect in consumer behavior
The Role of affect in consumer behavior emerging theories and applications
edited by Robert A. Peterson, Wayne D. Hoyer, William R. Wilson.
- Lexington, Mass. Lexington Books c1986.
- ix, 196 p. ill.
Papers from a symposium held Sept. 21-22, 1984, at the University of Texas at Austin and sponsored by the College of Business Administration and the IC p2 s Institute of the University of Texas at Austin. Includes index.
Bibliography: p. [161]-184.
0669128740 (alk. paper)
85046042
Consumers--Congresses.
Affect (Psychology)--Congresses.
HF5415.3 / .R65 1986
658.8/342
Papers from a symposium held Sept. 21-22, 1984, at the University of Texas at Austin and sponsored by the College of Business Administration and the IC p2 s Institute of the University of Texas at Austin. Includes index.
Bibliography: p. [161]-184.
0669128740 (alk. paper)
85046042
Consumers--Congresses.
Affect (Psychology)--Congresses.
HF5415.3 / .R65 1986
658.8/342