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McNeal, James U.,

Consumer behavior, an integrative approach James U. McNeal. - Boston Little, Brown c1982. - xxi, 426 p. ill.

Supplemented by: Consumer behavior, classical and contemporary dimension / edited [by] James U. McNeal and Stephen W. McDaniel. 1982.

Includes bibliographical references and indexes.

ISBN: 0316563099 20.95

LCCN: 81014647 //r88

Subjects--Topical Terms:
Consumer behavior

LC Class. No.: HF5415.3 / .M35b 1982

Dewey Class. No.: 658.8/342