APA

Jones J. P., . (1986). What's in a name?: advertising and the concept of brands. Lexington, Mass: Lexington Books.

Chicago

Jones John Philip, . 1986. What's in a name?: advertising and the concept of brands. Lexington, Mass: Lexington Books.

Harvard

Jones J. P., . (1986). What's in a name?: advertising and the concept of brands. Lexington, Mass: Lexington Books.

MLA

Jones John Philip, . What's in a name?: advertising and the concept of brands. Lexington, Mass: Lexington Books. 1986.