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Contemporary perspectives in consumer research

Contemporary perspectives in consumer research Richard J. Lutz, editor. - Boston, Mass. Kent Pub. Co. c1981. - ix, 466 p. ill.

Includes bibliographies.

ISBN: 0534009425 11.95

LCCN: 80027890 //r88

Subjects--Topical Terms:
Consumer behavior
Motivation research Marketing
Marketing research

LC Class. No.: HF5415.3 / .C75 1981

Dewey Class. No.: 658.8/34

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