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Consumer behavior, classical and contemporary dimensions

Consumer behavior, classical and contemporary dimensions [edited by] James U. McNeal and Stephen W. McDaniel. - Boston Little, Brown c1982. - xix, 505 p. ill.

Intended to supplement: Consumer behavior, an integrative approach / James U. McNeal. 1982.

Includes bibliographies and indexes.

ISBN: 0316563102

LCCN: 81014652 //r882

Subjects--Topical Terms:
Consumer behavior

LC Class. No.: HF5415.3 / .M35 1982

Dewey Class. No.: 658.8/342

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