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Marketing research

Peterson, Robert Allen

Marketing research Robert A. Peterson. - 2nd ed. - Plano, Tex. Business Publications 1988. - xiii, 576 p. ill.

Includes bibliographies and index.

ISBN: 0256037116

LCCN: 87072018

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2 / .P46 1988

Dewey Class. No.: 658.8/3

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