Meta-analysis in marketing

Farley, John U.

Meta-analysis in marketing generalization of response models John U. Farley, Donald R. Lehmann. - Lexington, Mass. Lexington Books c1986. - xiv, 121 p. ill.

"Marketing Science Institute series"--Jacket. Includes index.

Bibliography: p. [109]-115.

0669140392 (alk. paper)

86045606


Marketing research
Meta-analysis.

HF5415.2 / .F28 1986

658.8/3
logopucpr-y-vive

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