Meta-analysis in marketing
Farley, John U.
Meta-analysis in marketing generalization of response models John U. Farley, Donald R. Lehmann. - Lexington, Mass. Lexington Books c1986. - xiv, 121 p. ill.
"Marketing Science Institute series"--Jacket. Includes index.
Bibliography: p. [109]-115.
0669140392 (alk. paper)
86045606
Marketing research
Meta-analysis.
HF5415.2 / .F28 1986
658.8/3
Meta-analysis in marketing generalization of response models John U. Farley, Donald R. Lehmann. - Lexington, Mass. Lexington Books c1986. - xiv, 121 p. ill.
"Marketing Science Institute series"--Jacket. Includes index.
Bibliography: p. [109]-115.
0669140392 (alk. paper)
86045606
Marketing research
Meta-analysis.
HF5415.2 / .F28 1986
658.8/3