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Developing effective communications strategy

Haley, Russell I.

Developing effective communications strategy a benefit segmentation approach Russell I. Haley. - New York Wiley 1985. - xii, 510 p. ill. - Ronald series on marketing management 0275-875X .

"A Ronald Press publication."

Includes bibliographical references and indexes.

ISBN: 0471812625

LCCN: 84026983

Subjects--Topical Terms:
Communication in marketing
Market segmentation

LC Class. No.: HF5415.123 / .H35 1985

Dewey Class. No.: 658.8/02

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