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Winning back your market

Sheth, Jagdish N.,

Winning back your market the inside stories of the companies that did it Jagdish N. Sheth. - New York Wiley c1985. - ix, 228 p. ill.

Includes index.

Bibliography: p. 209-218.

ISBN: 0471809047

LCCN: 84013019

Subjects--Topical Terms:
Product management
Marketing--Management.

LC Class. No.: HF5415.15 / .S46 1985

Dewey Class. No.: 658.8

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