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Marketing management

Marketing management strategies and cases [edited by] M. Wayne DeLozier and Arch Woodside. - Columbus Merrill c1978. - ix, 838 p. ill.

Includes bibliographies and indexes.

ISBN: 0675084172

LCCN: 77085593 //r84

Subjects--Topical Terms:
Marketing--Management--Addresses, essays, lectures.
Marketing--Management--Case studies.

LC Class. No.: HF5415.13 / .M355 1978

Dewey Class. No.: 658.8

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