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Marketing management

Cravens, David W.

Marketing management David W. Cravens, Gerald E. Hills, Robert B. Woodruff. - Homewood, Ill. Irwin 1987. - xx, 714 p. ill. - The Irwin series in marketing .

Includes bibliographies and index.

ISBN: 0256055475

LCCN: 86082594

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .C684 1987

Dewey Class. No.: 658.8

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