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Industrial buying behavior

Moriarty, Rowland T.

Industrial buying behavior concepts, issues, and applications Rowland T. Moriarty ; with editorial assistance by Mel Patrell Furman. - Lexington, Mass. Lexington Books c1986. - xx, 175 p. ill.

Includes index.

Bibliography: p. 161-170.

ISBN:

LCCN: 82014910

Subjects--Topical Terms:
Industrial procurement
Marketing research

LC Class. No.: HD39.5 / .M67 1986

Dewey Class. No.: 658.7/2

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