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Bodian, Nat G.

Book marketing handbook Nat G. Bodian. - New York R.R. Bowker c1980. - v. ill. 27 cm.

Vol. 2 lacks ed. statement. Includes indexes.

[1] Tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals.--v. 2. Over 1,000 more tips and techniques for the sale and promotion of scientific, technical, professional, and scholarly books and journals.

ISBN: 0835212866 (v. 1) 45.00 (est.) 0835216853 (v. 2)

LCCN: 80017504 //r833

Subjects--Topical Terms:
Book industries and trade--Handbooks, manuals, etc.
Advertising--Books--Handbooks, manuals, etc.

LC Class. No.: Z283 / .B58 1980

Dewey Class. No.: 070.5/2