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Consumer behavior : concepts and applications /

Loudon, David L.

Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. - 4th ed. - New York : McGraw-Hill, c1993. - xxiii, 788 p. : ill. (some col.) ; 26 cm. - McGraw-Hill series in marketing .

Includes bibliographies and index.

ISBN: 0070387672 Donación

Subjects--Topical Terms:
Consumer behavior
Consumer behavior--Case studies.

LC Class. No.: HF5415.3 / .L68 1993

Dewey Class. No.: 658.8/34

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